- Start Promotion Planning Early
Integrate marketing communications into course design from the very beginning, not as a final-stage task. Work with them to identify target audiences and source relevant market data that will help inform decision-making. - Develop Clear Value Propositions
Create a clear proposition for how the course is of value to prospective students. Work on messaging that clearly explains the course benefits, career pathways and distinctive features for prospective students. - Tailor Messaging to Student Motivations
Understand and address the specific drivers behind students’ course choices, such as employability, flexibility, or academic reputation. Then tailor the messaging to target segments which may be based on demographics, geography etc. - Monitor Post-Launch Performance
Track online engagement data, for example communications content (e.g. social media posts) and web page activity to gauge interest. Monitor application pipeline data, feedback, and enrolment trends to refine messaging and delivery. - Continuously Refresh Promotional Content
Regularly update marketing materials and communication strategies to remain aligned with shifting student expectations and market competition. Updating web assets will also help the course page rank higher in search engine results.
